Feelings are real and a gift from God. Everyone’s are not the same. Love each other anyway.
When telling someone you care or love them don’t apologize for it. Allow yourself to feel it and to express it. That is being true to yourself.
Being real and being yourself is only showing the truth. Hiding it with a smile and saying words without any meaning is hypocritical and the real cruelty. Love should be honest kept in good faith and with hope.